Understanding low conversion
Visits without enquiries or sales do not identify a cause on their own. First check what you count, then compare technical obstacles with what visitors expect.
Argos can reveal obstacles on a public page. Its technical score does not measure your conversion rate or explain why an individual abandons a journey.
Find technical obstacles on my pagePoor loading measurements or failed resources are clues to examine. They do not demonstrate a lost sale.
Next check: Analyse the landing page, read the report evidence and reproduce loading on a phone before choosing a correction.
Unnamed controls or contrast issues can make a page harder to use. Automated analysis does not submit your form.
Next check: Navigate with a keyboard, check labels and test the form through to its confirmation message using test data.
Observed browser errors and HTTP security signals can guide investigation. They do not assess your offer’s credibility or perceived trust.
Next check: Reproduce the issue, identify the affected action and verify the correction in the actual journey.
Fictional example · no customer data
Fictional illustration, no conversion rate measured
Page: a quote request page
Finding: an icon button has no accessible nameSuggested correction: Add a specific visible label or, when an icon alone is needed, an accessible name describing the action. Also check focus and form errors.
Verify afterwards: Test with a keyboard and screen reader, then rerun the audit. The correction removes an identified obstacle; its business impact must be measured separately.
Read the public example report and its evidenceChoose an action: a confirmed order, received enquiry or booked appointment. Check that it is recorded and avoid confusing a click with a completed action. Compare consistent periods and populations.
Does the audience you attract find what was advertised? Review the offer, price, evidence, delivery and expected action. These are marketing hypotheses to compare with visitor feedback.
Ask representative people to complete a specific task. Record hesitation and obstacles on mobile without turning one observation into a general rule.
Prioritise a documented obstacle, verify the correction and observe results with enough data. Account for changes in traffic, season or offer; before/after data alone does not prove causation.
Run a technical audit of one public URL across four domains: performance, security, SEO and accessibility. The report and its progress remain accessible through a private link.